PROJECT OVERVIEW
To introduce Shorewest REALTORS®’ refreshed brand identity, the company produced a launch video to generate excitement and communicate the updates to agents and staff. The refreshed branding brought a modern, polished look while maintaining the company’s trusted reputation in the real estate market.
The video was a key tool in rolling out the brand internally and showcasing the updated visual direction.
OBJECTIVE
Create an engaging and polished video to announce and explain Shorewest’s brand refresh, helping employees understand the new visual identity and build excitement around the change.
MY ROLE
As the video editor, I collaborated with the creative manager to bring the brand refresh video to life. I edited the footage, incorporated motion graphics, and synchronized the visuals with music and voiceover to create a cohesive and professional presentation. The final video was used as part of the internal rollout to introduce the refreshed brand to the entire company.
