PROJECT OVERVIEW
In real estate, strong personal branding is essential for agents to stand out in competitive markets. I created custom logos and branding that reflect each agent’s unique personality and business style, helping them build recognition and trust in their communities. Designed for versatility, these logos were used across digital and print materials to ensure a cohesive and professional brand presence.
OBJECTIVE
Design logos that are visually impactful, scalable, and aligned with each real estate agent or team’s brand identity. Each logo needed to communicate a clear message while being flexible enough for use across multiple formats and applications.
MY ROLE
As the designer on each of these logo projects, I was responsible for concept development, typography selection, color exploration, and final file preparation. I collaborated closely with the real estate agents to ensure each design met their vision and branding needs.
MY PROCESS
1. RESEARCH
Every project begins with understanding. I dive into your story, values, audience, and goals.
2. CONCEPT DEVELOPMENT
I sketch and explore multiple logo concepts—experimenting with typography, symbols, and composition. These ideas are refined into a few strong, versatile concepts that I present to the agent.
3. REFINEMENT AND FINALIZATION
Based on feedback, I fine-tune the chosen concept. This includes perfecting spacing, colors, and typography to ensure the logo is polished and functional across all platforms.
4. DELIVERY AND BRAND SUPPORT
The agent receives a complete logo package. We then begin to develop their brand further through the creation of business cards, email signatures, and other needed materials.
