PROJECT OVERVIEW
I was tasked with revamping the look and feel of the Christmas is for Kids (C4K) Golf Outing materials. This golf outing is used as one of the main fundraisers to Shorewest's charity, C4K. This money provides books throughout the year, back-to-school supplies in the fall, and a holiday party where kids receive hats, mittens, a gift from Santa, and a healthy lunch. C4K is for children of every background from all over southeastern Wisconsin whose families could use a little help during the holidays.
OBJECTIVE
Revamp the event's branding and marketing materials to create a cohesive and engaging visual identity that resonates with participants and effectively communicates the charity's mission.
MY ROLE
As the graphic designer and video editor for the event, I developed a refreshed visual identity that captured the spirit and purpose of the charity. I designed targeted email marketing campaigns to drive event participation and created promotional videos that showcased the impact of the organization’s work in the community.
