Summer Investigations with Generations was a campaign created during the Summer of 2020 in order to get kids active and learning while staying at home due to the pandemic.
The concept for this campaign was simple, create something fun and eye catching to appeal to kids. To do this, I used the idea of kids drawing with chalk on concrete as a theme for the campaign.
In addition to creating promotional materials for this campaign, I also edited the videos need throughout the summer with showcasing activities with Trisha and Tyler, who were present in these videos.
Flyer for the Campaign
I first started with a sketch of how I wanted the posters to look like. This allowed me to understand what kind of images and assets I would need for the promotional materials.
Endcard for videos
Along with producing promotional materials, I was also in charge of creating the videos to be published on Facebook and YouTube.
First Video (Mindbend Monday: Obstcale Course)
Test Tube Tuesday: Disappearing Egg
Fitness Friday: The Final Day