Summer Investigations with Generations was a campaign created during the Summer of 2020 in order to get kids active and learning while staying at home due to the pandemic.
The concept for this campaign was simple, create something fun and eye catching to appeal to kids. To do this, I used the idea of kids drawing with chalk on concrete, a very popular summer activity!
In addition to creating promotional materials for this campaign, I also edited the videos need throughout the summer with the help of Trisha and Tyler, who were the main people demonstrating these activities.
Flyer for promotion.
Assets used for promotional materials.
End card of each video.
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